Why a TAG Heuer watch is a great investment

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When it comes to watches, many view them as not just a timepiece but also a treasured possession. Heuer, now known as TAG Heuer, has been a reputable Swiss watch manufacturer since the 19th century. Boasting a mastery over aesthetics and mechanics that ensures these luxury watches maintain their value over time, it’s no wonder why they are in consistently high demand across the globe.

Discover the key features that make a TAG Heuer watch a great investment.


Quality materials

Regardless of whether you’re a watch collector or enthusiast, you can appreciate the craftsmanship and magnificence of a TAG Heuer watch. Their designs are bold and striking, instantly drawing the attention of anyone in the vicinity.

Each model is timeless, never going out of style and pairing well with almost any outfit. You can find an impressive variety of TAG Heuer watches, made from a range of natural materials like carbon, titanium and steel that epitomise sophistication and style.



All TAG Heuer watches are put under significant pressure before being made available to retailers, facing extreme force and shocks to confirm that they are water-resistant and will not scratch easily. This guarantees long-lasting durability, giving buyers the peace of mind that their investment will see them well for many years to come.


Motorsport collaborations

When looking for a suitable brand to invest in, it’s always reassuring to see endorsements and collaborations with other leading companies. One of the main reasons TAG Heuer is high in demand is due to its affiliations with top names in motorsport.

With such a long-established history in the sporting world, you’re likely to have seen the company logo when attending an event like The Monaco Grand Prix and Red Bull Racing. They’ve even partnered with some of the biggest stars in Hollywood, making TAG Heuer a firm feature on many a red carpet.


Innovative design

There’s a reason why TAG Heuer is a popular brand within the world of sport. The unrivalled precision of each watch is what makes them a reliable investment and trusty timepiece to take wherever you go.

Their notably avant-garde techniques are the reason that TAG Heuer has retained its place as a leading manufacturer of Swiss luxury watches. Edouard Heuer first patented the oscillating pinion function that is still incorporated into luxury chronographs to this day.

Chronographs are praised for their accuracy and these watches are no different. For instance, the Mikrograph is a mechanical chronograph with an accuracy of 1/100th of a second. These levels of accuracy are an incredible feat in the watchmaking world, making a TAG Heuer watch a great investment for those who value precise timekeeping.


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Written by Lola McQuenzie

Lola is one of our busiest writer. She has worked for Catwalk Yourself since 2007. Lola started working with us after she graduating from Central St Martins

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