Love Story (1970)

1970s Fashion in Films Love Story

Copyright © 1970 Paramount Pictures

Love story brought to the forefront the geeky bookish fashion we still see today that was prevalent in the Seventies. It tells the tragic love story of two university students who are eventually separated by a fatal illness and despite not being a fashion forward film, its success and popularity ensured that the characters set precedent for a certain style that was followed throughout the decade and beyond.

The outfits were simple but sophisticated; a preppy style that included jumpers tied around shoulders and high waisted trousers, polo necks with pleated A line skirts and flat shoes, big knit jumpers and woolly beanie hats, tartan scarves and boyfriend jumpers.

We have Love story to thank for making tweed not only the look for a geeky awkward professor, but for the fashion forward youth of the seventies, and of today.


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Written by Jemma De Blanche

Jemma De Blanche is a fashion and lifestyle journalist with a background in marketing and copy-writing, is in awe of all things creative and loves getting lost in a good book, a beautiful picture or the creativity of new collection. Jemma handles the Fashion in Film pages and the Men's catwalk reviews.

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