It Happened One Night (1934)

1930s Fashion in Films

Copyright © 1934 Columbia Pictures

This was a film of high society and fashionable people, mainly men as Clarke Gable exuded gentlemanly presence. Claudette Colbert wears the same outfit practically throughout the movie. But It happened one night‘s claim to fashion fame was not what it gave to the couture world, but what it took away.

After Clarke Gable removed his shirt to reveal a bare chest rather than an undershirt, sales of the plain white t-shirt dropped by 75% and the industry didn’t recover until the undershirt was once again made a necessity by the need for layers in The World War II.

 

Jemma De Blanche

Written by Jemma De Blanche

Jemma De Blanche is a fashion and lifestyle journalist with a background in marketing and copy-writing, is in awe of all things creative and loves getting lost in a good book, a beautiful picture or the creativity of new collection. Jemma handles the Fashion in Film pages and the Men's catwalk reviews.


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