David Beckham undresses for Guy Ritchie

Guy Ritchie directed David Beckham as he tore through the streets of Beverly Hills, California for the next H&M campaign. The hook: the “Spice Boy” — as he has been dubbed since he met Victoria Beckham — was  wearing nothing but underwear. 

“David is the perfect leading man. For me, this felt like more than a campaign — it was like directing a short film,” explained Guy Ritchie.

This quirky film will be broadcast all over the world from February 6, 2013.