Sandro, Maje, Claudie Pierlot Group turnover soars

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Sandro, Maje, Claudie Pierlot Group turnover soars

SMCP Group, the company behind the labels Sandro, Maje, Claudie Pierlot has reported that in 2016 it experienced a 9.3% like-for-like increase in revenue. This increase can largely be attributed SMCP’s positive performance in France where demand for the three brands is strong. SMCP’s digital push was reaping rewards as online sales made up 10% of total revenue.

SMCP’s price point is around the attractive €250 mark thus distinguishing the labels as affordable luxury items. Of note is SMCP’s drive to have a growing accessories offering. This was helped by Maje’s ‘M’ bag becoming a cult hit which doubtless contributed to the increase in revenue SMCP has reported.

Reuters quoted SMCP’s Chief Executive Daniel Lalonde as saying “we are winning market share in France.” This is clearly reflected in the Group’s performance in France, where SMCP generates over 50% of its revenue- like-for-like sales in the first half have risen in high single digits as opposed to the general fashion market where like-for-like sales in the first half have been less positive.

SMCP’s expansion plan includes opening an estimated 30 stores in China.

Sandro, Maje, Claudie Pierlot Group turnover soars

Brenda Mulenga

Written by Brenda Mulenga

Brenda, a London Journalism Centre alumna, is our fashion business news writer. She enjoys attending fashion shows, shopping and writing.


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