H&M’s Collaboration with The Weeknd and New Conscious Exclusive Collection

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Image courtesy of H&M

H&M’s Collaboration with The Weeknd and New Conscious Exclusive Collection

 

H&M has previewed their new collaboration with artist The Weeknd, otherwise known as Abel Tesfaye. The brand has called the collaboration “a complete wardrobe of essential pieces” designed for men. “I love the mix of urban pieces like bombers and hoodies with tailored shirts and blazers,” Tesfaye explained. “Every piece is both effortless and fresh, which is just how menswear should be.”

Image courtesy of H&M

Image courtesy of H&M

Outerwear appears to be the focus of this collection handpicked by the singer, which features a bomber jacket, crewneck sweatshirt, hoodie, double-breasted coat and more along with trousers, jeans, t-shirts and knitwear.  Several of the pieces feature a scrawled ‘XO’ and a heart, a reference to Tesfaye’s record label and clothing brand, both titled XO.

Image courtesy of H&M

Image courtesy of H&M

 

“Abel’s taste and style perfectly fits the menswear mood of the season at H&M,” said Andreas Löwenstam, H&M’s men’s head of design. “He has such a great eye for the little details that matter, and for mixing together updated men’s classics for the perfect tailored streetwear look.”

Image courtesy of H&M

Image courtesy of H&M

Due March 2, the ‘Spring Icons’ collection will be launched online and in each store that carries menswear, ranging in price from £9.99-69.99. H&M’s collaborations have been glaringly popular, especially those that working with designers such as Balmain by Olivier Rousteing, whose collaboration sold out within days of its release.  

H&M has also previewed its latest Conscious Exclusive Collection, featuring pieces made from Bionic Yarn, a material created from recovered plastic. Famed model and philanthropist Natalia Vodianova was enlisted to model the collection, seen in a coral pink gown featuring delicate ruffles.

Image courtesy of H&M

Image courtesy of H&M

 

“You can’t believe the Bionic dress is made from old plastic bottles,” H&M’s creative advisor Ann-Sofie Johansson told Vogue.com. “It’s a precious piece you can wear and cherish and save in your wardrobe. With the Conscious Exclusive Collections, we always try to find a new fabric or new technique. It’s where we try to push the boundaries of what’s possible with sustainable fabrics and show how beautiful the garments can be.” The full collection will be available in stores April 20 – Earth Day, uncoincidentally.

 

H&M’s Collaboration with The Weeknd and New Conscious Exclusive Collection

Lillie

Written by Lillie Peterson

Lillie is a graduate from UC Santa Barbara with a bachelor's in Classics and a lifelong fascination for fashion and art. A freelance writer and artist, her hobbies include photography, design, drawing and blogging.


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