Fashion films of the week: Paul Smith, Chloé, Topshop

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Paul Smith 

This sharp film from Paul Smith (himself a big fan of pedal power) was created to celebrate the launch of the new Paul Smith 531 performance cycling collection from the brand. Pro cyclist David Millar stars in the piece as the pack gets whittled down from 5, to 3, to 1.

http://youtu.be/_3ETSvI1RKI

Chloé 

This short clip, set to a soundtrack by Say Lou Lou x Lindstrom’s “Games for Girls,” showcases the pop-up ‘Chloé Club’ the brand created during the recent Paris fashion week. Marianne Faithfull and Anna Calvi both took to the stage to entertain the assembled fashionistas.

http://youtu.be/RuKjgKSZ0SE

Topshop

Tophop and Topman are landing in New York City with a new flagship set to open on 5th Avenue at the start of next month. In this film, stylist and creative consultant Kate Foley shows off some of the brand’s clothes and explains her relationship with her city.

http://youtu.be/2gCx4Ocij1c

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